ITANAGAR, Mar 22: In observance of World Water Day, field workers from the Youth Mission for Clean River (YMCR) and Abralow Memorial Multipurpose Society (AMMS) conducted a door-to-door Information Education and Communication campaign to educate residents about the importance of solid waste management and its impact on precious water resources in the Chandranagar area here Friday.
The campaign focused on the critical practice of source segregation. Field workers explained how separating waste at household level – organic, recyclables, and non-biodegradables – allows for proper disposal and maximizes recycling opportunities. This not only reduces the overall waste burden but also prevents harmful materials from contaminating waterways.
Residents were also informed about the benefits of composting wet waste at home. By diverting organic materials from landfills, individuals can create nutrient-rich compost for their gardens, promoting a more sustainable waste management cycle.
The campaign served as a stark reminder of the dangers of littering and improper waste disposal. 
Field workers emphasized the severe consequences of dumping waste into rivers and other water bodies. This not only pollutes the water source but also disrupts aquatic ecosystems.
The IEC campaign is supported by the Itanagar Smart City Development Corporation Limited. 

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Kenter Joya Riba

(Managing Editor)
      She is a graduate in Science with post graduation in Sociology from University of Pune. She has been in the media industry for nearly a decade. Before turning to print business, she has been associated with radio and television.
Email: kenterjoyaz@easternsentinel.in / editoreasternsentinel@gmail.com
Phone: 0360-2212313

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