27th Nov 2021 11:11:PM Editorials
Eastern Sentinel Arunachal News

Arunachal’s certified organic kiwis will now be available at the national capital’s Dilli Haat. Its launch today is indeed a big step forward for the horticulture sector of the state.
The potential of Arunachal in agriculture and horticulture sector has been conversation starters for the common man as well as people in authority. The quality of its produce gets even more points given the fact that they are organic in every sense of the term albeit sans the certification.
With a hostile terrain, Arunachal can never be self-sufficient in food production.  And the way forward to ensuring farmers prosperity would be in giving the value of being ‘organic’. Organic produce carries a premium demand which fetches good revenue for farmers.
If the state government is keen on carrying the baton of change, it must go out and out spreading awareness on the ‘why’, and ‘how’ of the organic mission. Farmers must be provided seeds and manure, trained in organic methods and also sent outside the state to get advanced training.
Marketing remains the biggest challenge especially for perishable goods in the face of lack of infrastructure such as roads and cold chain storage facilities.
Not just Dambuk but there are several regions in Arunachal which  produce abundance of fruits including oranges  but the tedious journey farmers have to make due to communication bottlenecks results in huge loss. It is paramount that an effective marketing strategy is chalked-out so that end products reach consumers and loss to producers is minimized.
Road connectivity is directly connected with progress and prosperity of any area. In absence of this, people are being deprived of a chance at living a better life.

Kenter Joya Riba

(Managing Editor)
      She is a graduate in Science with post graduation in Sociology from University of Pune. She has been in the media industry for nearly a decade. Before turning to print business, she has been associated with radio and television.
Email: kenterjoyaz@easternsentinel.in / editoreasternsentinel@gmail.com
Phone: 0360-2212313

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