Itanagar, Jan 28: Amazon India has rolled out its latest initiative, #DikhogeTohBikoge, aimed at empowering small businesses by highlighting the advantages of e-commerce. The campaign underscores Amazon’s ability to connect sellers with millions of customers across India and 18+ global marketplaces.
The campaign, developed by Enormous Brands LLP, features three humorous ad films showcasing sellers’ unconventional tactics to attract customers. These highlight Amazon’s extensive reach, including 100% serviceable pin codes in India, making it a game-changer for businesses seeking broader visibility and growth.
Amit Nanda, Director, Selling Partner Services, Amazon India, noted, “The #DikhogeTohBikoge campaign reflects the entrepreneurial spirit of small businesses and demonstrates how Amazon simplifies online selling while expanding their reach.”
In Itanagar, the campaign has sparked interest among local businesses. Known for its rich variety of handicrafts and indigenous products, the Itanagar market sees this initiative as a stepping stone to connect with global buyers. With Amazon’s expansive network, these sellers can now transcend regional boundaries, unlocking significant growth potential.

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Kenter Joya Riba

(Managing Editor)
      She is a graduate in Science with post graduation in Sociology from University of Pune. She has been in the media industry for nearly a decade. Before turning to print business, she has been associated with radio and television.
Email: kenterjoyaz@easternsentinel.in / editoreasternsentinel@gmail.com
Phone: 0360-2212313

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