ZIRO, Jul 8: In a significant initiative to promote self-employment and rural enterprise, the Arunachal State Rural Livelihoods Mission (ArSRLM) successfully organized  ‘Udyami Panjikaran Mela’ at Abotani Hall, Hapoli, aiming to register rural entrepreneurs.
Inaugurating the mela, ADC Himani Meena, while illustrating the success stories of ‘Kudumbashree’ of Kerala and ‘Looms of Ladakh’ of Ladakh, she encouraged the NGOs towards standardizing and branding of their products for enhancing demands and marketability of their products. She also urged the NGOs to use technology and eMarketing or digital marketing platforms like Facebook, Amazon etc. for forward marketing linkages. She also informed that two VDVKCs have been established with small scale food processing units in Hong-Hari and Ziro-I villages respectively through ArSRLM.
Takhe Rinyo Nani, Superintendent of Tax & Excise, who is also the General Secretary of Apatani Women Association Ziro (AWAZ) appreciated the ArSRLM Ziro for the initiative. She informed the SHGs that her organization runs an AWAZ Emporium at Ziro and also offered to sell their homemade products.
The mela witnessed enthusiastic participation from hundreds of rural entrepreneurs, SHG members and budding local business owners. Through on-spot registration, awareness sessions, and documentation support, the event aimed to bring informal businesses into the formal economy by facilitating Udyami panjikaran, which provides recognition, access to government schemes, credit facilities, and market linkages. As many as 85 enterprises have been registered on a single day.

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Kenter Joya Riba

(Managing Editor)
      She is a graduate in Science with post graduation in Sociology from University of Pune. She has been in the media industry for nearly a decade. Before turning to print business, she has been associated with radio and television.
Email: kenterjoyaz@easternsentinel.in / editoreasternsentinel@gmail.com
Phone: 0360-2212313

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